Ad Agency Work

I work on a team of 3 art directors, 2 copywriters for an agency based in San Diego that specializes in tourism marketing. Our clients range from all up and down the west coast Santa Monica, Catalina Island, Temecula Wineries, Monterey. All the way to the technical "south," Alexandria, Virginia and Cherokee North Carolina.

I work directly from the concepting faze to the building out of every asset for these campaigns.

This includes:

Creating pitch decks with an 3-6 ideas, depending on the project need.

Once a concept is chosen we go into refinement mode.

We begin planning for a production. Where I will work closely with the pre-pro as well as 2nd sometimes 1st AD on the shoot.
In the pre-pro, I will meet with everyone in the production team to explain the idea, create shot lists for day of, collect reference photos for day of shooting and sometimes create wardrobe decks for our talent.

Once production is finished I will then begin to build out all assets needed with the pieces collected from our shoot. This usually includes; :30, :15, :06 video cut downs, social toolkits, display banners, and sometimes out of home billboards.

This is the same process goes for branding. Clients I've worked with closely on branding include Visit Santa Monica, See Monterey, Catalina Island Conservancy, close friends start-up companies, a couple events, and more.

Lola

Periods enhance pleasure and Lola's talking about it. Lola is one of the few companies selling both period and pleasure products. Many of us don't know the ways these two products actually interact with each other. This campaign is changing the narrative that just because your period is here doesn’t mean there will be no play, if anything it’s encouraged! A word used against us will now be used by us in reclaiming our time of the month.

See Monterey

Monterey is made up of endless different paths, each one connecting you to something different. From place to place or experience to experience. They connect you to the people you bring with you—and those you meet along the way. So choose a path. And find your way here.

Visit West Hollywood

2024 marked the 40th anniversary of West Hollywood becoming an established city and they wanted to celebrate. So, they teamed up with 62ABOVE to create a campaign that told the story of this trend-setting, culture-defining, rule-bending destination.

Visit Alexandria

Alexandria, Virginia is a city full of stories. It has been since its very beginning. A city where any stroll down the street can lead to a centuries-old tale… or to a memory being made in real time. It’s a city full of curiosity, independence and charm, woven into every experience—into every story. And there’s a story for you, too, just waiting to be unlocked